Puredistance launched its first Perfume, Puredistance 1, from a specially for Puredistance designed Perfume Lounge in the heart of Vienna. Architectural lightning specialist Philipp Metternich was responsible for the interior design and lightning of the Lounge. Entering the Puredistance Lounge is a true experience due to its mystical atmosphere and simple beauty. Mr. Metternich received an award of merit for the lightning of the Lounge.

(In 2010 Puredistance would move to its current headquarters in an old church in the north of the Netherlands in Groningen. The beautiful interior of the Puredistance Perfume Lounge would be used by Verinas, a boutique specialising in high quality bridal dresses. As an extra service to its customers Verinas would also sell Puredistance Perfumes)

Last year – November 2008 – Puredistance launched their first Perfume: Puredistance 1 at the Luxus Please luxury exhibition in Vienna.

‘It’s not a fragrance to stare at and admire the virtuosity of the perfumer but rather it’s a luxury to be worn in silence. It makes a perfect fusion with the skin. Like the fashion done by women designers in this case the fact that it has been done by a woman is not a surprise. It’s like a moment of personal luxury, a secret and intimate pleasure.’

Quote by Octavian Coifan.