Swarovski Crystal World is the home of the Swarovski empire in Wattens. The Puredistance Crystal Column, which is made by Swarovski, is on display and for sale in the exclusive VIP Gallery.

Crystal World is one of Austria’s most popular attractions, featuring an extensive collection of Swarovski products and the works of 15 or more artists including Salvador Dalí, Brian Eno, André Heller, and Andy Warhol.