Puredistance is listed in Quintessentially Perfume; a luxurious hard-back book chronicling the development and world of perfume. Perfume lovers will love the beautifully illustrated and in-depth interviews from perfume creators; eloquent articles from perfume writers and experts, as well as a showcase chapter paying tribute to 40 world class perfume brands. The book was compiled by perfume expert, Nathalie Grainger, and Roja Dove acted as creative director. The book features profiles on a range of brands, interviews with perfumers and general perfume articles, with contributions from Chandler Burr, Josephine Fairley and more.

Not so long ago Ulrike Knöll from Aus Liebe zum Duft wrote about Puredistance 1 Perfume: “The colour of the perfume alone is suggestive of cashmere or silk – reflects the character of the wearer. Reserved and precious – “understated elegance”, the essence of Puredistance”. So visiting Istanbul and reading about Esra Bezek, the owner of Cashmere in Love, I had to see her! In a very noisy city of more than 15 million people I was so happy to find a company that shared our idea of quiet elegance and quality. We met and I really loved the simple but stylish design of her collection. She designs everything herself and uses the highest quality cashmere and silk.

Quoting from Esra’s website: “Cashmere is soft, comfortable, and special. It is the epitome of luxury, leaving the wearer to think of nothing but the sweetest pleasures known to mankind. It becomes a second skin and wearing cashmere is a personal affair. The garments are simple, beautiful, elegant, reachable and personal. Each garment is produced and presented with love.” So many similarities with the Puredistance philosophy!