Simone Shitrit from + Q Perfume Blog voted Puredistance best niche perfumery brand. In this article she writes:

“It is not a secret that when it comes to the notion of what is chic and hip, this blogger has exhaustedly repeated that “less is more”. Although I love Art Nouveau and many other aesthetic styles, I tend to feel more connect to the minimalistic ones. The sharp clean lines of Puredistance flacons reveal what is the most important concept of the scents kept inside of them: understated elegance and beauty….  Once interviewing Della Chuang, a designer who has created one of the perfume bottles that I love the most (White Patchouli EDP by Tom Ford) said something that I will never forget: ‘Simplicity seems natural, almost obvious in its final form, but getting there takes experience, talent, and patience. Design for simplicity cannot be successful unless it is supported by perfect execution. Simplicity isn’t simple.’ I couldn’t agree more to her, and that is exactly what I have found in Mr. Jan E. Vos’ brand. It took him years to transform an idea into reality, and patience led him to perfection.”

Click here to read the whole article.

Last week I visited Moscow to give some interviews to magazines. During my stay I discovered the word ‘Poshlost’ which is a complex Russian word best translated to mean false, tacky and pretentious all at the same time. Vladimir Nabokov – the famous Russian writer – made it more widely known in his book on Gogol. Poshlost, Nabokov explained, “is not only the obviously trashy but mainly the falsely important, the falsely beautiful, the falsely clever, the falsely attractive”.

Exactly what Puredistance is NOT and exactly what made me come up with the name of Puredistance in 2002. By creating an authentic brand with high quality, pure perfumes, understated elegant packaging and people that try their best to act simple, natural and honest, we keep the world of Poshlost at a distance: Puredistance.

We designed exclusive leather holders for our range of 17.5 ml Perfume sprays. It took us a long time before we found a very nice small company that still employs experienced craftsmen and delivers top quality products made with great care: Leder Reyne hand in Ghent, in Belgium. 

In the short time Puredistance M has been on the market (since December 2010) many bloggers and users have already been writing about this special fragrance. We selected some comments from M-users who expressed their thoughts on a forum on the internet.

The Beck – USA: “M opens with a nice bergamont lemon combo leading into very subtle nice carnation floral. The lemon really never goes away, constantly refreshening the carnation. The dry down is spicy, woody, resinous and balsamic with a touch of very soft leather. There is no WOW FACTOR with “M”, just a consant whisper. Listen close and you’ll fall under its spell. Is it worth the money? Absolutely, fragrances like this are rare treasures.”

MikeNY – New York: “My bottle/ vial arrived today after three weeks of waiting. With the first spray I was very let down, probably because it was not what I expected. Five minute later, my nose opened up, my mind opened up. It hit me and I was moved beyond words. This is one of the most gorgeous fragrances I have ever smelled. It’s operates at the same volume as Windsor, living up to it’s own motto of “quiet strength.”I’m lookin forward to seeing how this progresses throughout the day, but so far: stunning!”

SoGent – USA: “FINALLY received mine today on the 2nd try. A single spritz around noon & it’s still going strong.This will be / is an instant classic & just may be about as close to perfection as a perfume can reach – nothing else will surpass it.

NineXseven, New York: “Got my sample two days ago. I’m not usually one for modern niche fragrances but M is un-friggin-believable! Roja Dove has blown my mind. A bottle has been ordered (and I almost NEVER buy modern niche, especially not at full retail).

‘It’s a gnarly brew of leather and spicy notes with a not-so-subtle animalic undertone. It’s potent, it’s smooth and it’s got some serious, serious funk. One dab on my wrist – a single drop – and I was clearly smelling M a full 20 hours after application. It’s too bad they didn’t offer this in a splash as I’d prefer to dab my parfums but whatever. I’m imagining two sprays and they’ll be smelling me two towns over.’

Buzzlepuff, Central Oklahoma: “Thanks for talking up M by Pure Distance- it is quite simply a fantastic fragrance. It has the softness and depth of Invasion Barbare, but I am much more attracted to it because of the leather base. It has the complexity of many Amouage fragrances with incredible balance of ingredients. The intensity of just one spray reminds me of the best attars or mukhallats I’ve tried – M is even better. An instant classic.”

Anonymous Review at the Lucky Scent website: “When people say that M makes everything else obsolete, I am afraid that is very close to the truth. From the very first whiff till it fades away (up to 24 hours later), this is an experience of constant astonishment. And just as much – constant, giddy delight. Of course, I will still wear other favorites. But M inhabits that rarified air of very few others – Gobin Daude Nuit Desert and Guerlain Derby come to mind (in terms of quality, not scent). The price is initially off-putting, but the 18ml bottle is easily the equivalent of many 100ml edp’s. The very tiniest little drop last all day, into the night, and into the next morning. Like I said, constant astonishment. This is the real deal.”

The enthusiastic and professional Puredistance Team is fundamental for the beautiful presentation of the Master Perfume Collection. While the Perfume itself is made by Master Perfumers in London and New York, the Puredistance Perfume Sprays are assembled by hand in our main office in the Netherlands from various high quality components. Each Perfume Spray includes a hand polished, stainless steel ring with inscription that has to be manually fixed to the flacon. Then we put the cap on the flacon to see if it fits perfectly.

After that the signing of the certificates of authenticity starts; each perfume giftbox includes a certificate that is signed by hand by founder Jan Ewoud Vos. In the end every Perfume Spray is manually checked for imperfections… To finish one Puredistance Perfume giftbox is a time-consuming exercise, but we love what we do and take great pride in the end result.

In the end a company is as good as the people who work for it. Fortunately Puredistance is blessed with a very positive and enthusiastic team that enjoys trying to be the best.