Photo Stories - December 2015

23
December 2015

LOOKING BACK AT 2015

Puredistance Master Perfume Collection presented on our chessboard display which was designed inhouse
Looking back at 2015

2015 has been the best year ever for Puredistance in terms of sales and brand appreciation. We found, now that we offer 6 different Perfumes, each with its own unique character, there is certainly enough choice and depth in our collection to justify the name ‘Perfume House’. The past 8 years we have been working hard, without any compromises, to make sure the best quality ingredients and components would go hand in hand with the most elegant design and – let’s not forget this – good old fashioned personal service. Our goal always has been to be a small and unique brand. To be recognised in more than 30 countries as one of the leading ‘niche’ luxury Perfume Houses, is like a dream come true.

For the years to come we will continue to do what we always have done. This means we stay small and personal. ‘Small is beautiful’ will still be our motto. The past years we have seen many leading niche perfume companies being taken over by large luxury powerhouses or investment funds (Byredo, Frederic Malle, Le Labo, Diptyque, Annick Goutal , L’Artisan Parfumeur, Penhaligons, Clive Christian, to name a few). Some of the perfumeries that sell Puredistance have recently asked me if Puredistance would be the next company to be sold. My answer was that as long as the Puredistance Team enjoys what they do, I will not sell out and we will stay a privately-owned company that can make aesthetic and moral choices without external (financial) pressure from third parties.

I wish you all the very best for 2016. I hope next year we can also contribute a little to your sense of comfort and well-being, with our Perfumes and our personal caring. To share with you some highlights of the past year, we made this Christmas Card!

Kind Regards and Happy Holidays,
Jan Ewoud Vos

02
June 2015

CUSTOMERS ABOUT PUREDISTANCE WHITE PERFUME

Puredistance White a Master Perfume inside a classic white giftbox
Puredistance White Perfume
 
Monique – The Netherlands
“You really made my day!! I have been in my bed since Monday with a big fever feeling awful and not even thinking about wearing fragrance… So today when I got the sample of white I was not sure to put it on but did it anyway! Oh my god… It made me feel so much better, it smells really amazing it was love at first sniff… And that is quite amazing knowing I was not in the Mood for fragrance the last few days!”
 
Yousuf – Qatar
“Two days ago I bought a sample of WHITE from First in Fragrance, and WOW this is one of the best things that I have ever smelled in all my life. I am a collector, I have +300 bottles, now I can easily say that WHITE is number one for me :). By the way I am a man 🙂 and WHITE is easily a unisex.”
 
Nazima – Germany
“White arrived and it is drop-dead gorgeous! I Love on the first sniff. Compared to M it goes in the exact opposite direction but it has the beauty, quality and complexity equally. As someone who is more on a darker perfume side and often struggling with typical feminine perfumes especially white florals “White” came as a pure fascination. Another love of mine. A summer love :)”
 
 Jacqueline – U.S.A
“White took me totally by surprise.  It is subdued but not when I initially applied it.  I took a mild bath in it, I believe:).  This morning, I applied it again with a more subtle hand and AGAIN I find myself fascinated by this fragrance as with all of the other Puredistance fragrances!  It is totally unique but nonetheless quite refined!”
 
Puredistance White Perfume beautifully displayed in the window of a perfumery
Puredistance WHITE beautifully displayed
 
Karin – Stockholm 
“Thank you so much for the WHITE parcel. I have worn the perfume for a day and a half  – it took a little while for me to understand it but now I love it. It is a real shape-shifter – I woke up in the middle of the night and smelt a new phase. The dry-down is extraordinary”
 
Pamela – Australia
“Just a little courtesy note to let you know my beautiful perfume “White” has arrived. It is absolutely wonderful … my daughter had a little spray and was also delighted with it.”
 
07
May 2015

BLOGGERS ABOUT PUREDISTANCE WHITE

puredistance WHITE a master perfume
puredistance WHITE a master perfume
 
The past months many articles have been published about Puredistance and our latest Perfume ‘WHITE’. We like to share them with you. We like to start with a very well received interview with Jan Ewoud Vos in the Creative Director Series of Michelyn Camen’s Cafleurebon  Read the Article on CaFleureBon

Below various reviews and quotations on Puredistance WHITE:
 
16-09-2015 Published on Adelina’s World
“Once upon a time there was a far, far away kingdom in which fields were covered in roses, the sky was always blue and every single man or woman would have golden hair and opalescent white skin. The kingdom’s name was Puredistance and the people living in it were called Whitesians. The sun was always shining in the kingdom of Puredistance and people were always smiling.”
 
12-06-2015 Published on The Perfume Magpie
“Memories from the past flooded through me, and with the memories came the intense feelings of happiness. I was seeing other places and times, and above all, smiles. I was happy, we were so happy, and my heart ached… I opened my eyes with tears rolling down on my cheeks. WHITE had opened a floodgate of emotions that have been waiting to be released.”
 
07-05-2015 Published on Daly Beauty
“At first it is so white and luxurious, it’s like a princess, getting married, in a castle, maybe in heaven, surrounded by heavenly flowers bursting forth into bloom. And all of those flowers are white roses. Then, a soft cloud of the fluffiest white musk and cleanest white woods I’ve ever smelled rises off the skin. It’s quite incredible how the image of pure whiteness is conveyed in this fragrance. … The best part is the dry down, in my humble opinion. There is a perfect and powdery, yummy, soft sweetness that rises from the tonka bean and it is so seamlessly blended with the woodsy white roses and musk that one cannot really pick out this note or that. Smooth is the word that comes to mind. The vetiver, sandalwood and patchouli are so beautifully velvety, and there is not a single rough spot to be found. Like white velvet, or polished crystal with the sun shining through it.”

Wow….I spritzed a tiny bit of silk and left it on my desk. Hours later as I would walk back into my office I kept encountering a scent that can only be described as delicious. Not in a dessert way – it’s too sophisticated and airy to be described as foody. It defies description. You just have to trust me when I tell you if these notes appeal to you, this may be your ultimate perfume.“

06-04-2015 Published on The Scented Hound
“WHITE is everything that perfume should be ….. Words escape me …. WHITE is perfumery at its best and is easily my favorite from the Puredistance line. That’s quite the statement because all of their perfumes are incredible in their own right. My suggestion: If you want to live the perfume dream, WHITE is the perfect place to start. C’est magnifique!”
 
11-03-2015 Published on Chemist in the Bottle
“The longer your wear Puredistance White the more attention it seems to get because I’m smelling my wrist more often right now ….. the sandalwood essence that was used in this Master Perfume is simply divine. It does feel woody but at the same time the surface of the wood is so shiny, smooth and polished that it possibly could’ve been mistaken for silk fabrics …. so addictive. Puredistance team wanted to create a fragrance that will make everyone feel instant happiness upon sniffing this new perfume. In my opinion… they nailed it!”
 
09-04-2015 Published on Colognoisseur
28-03-2015 Published on Eierdown Press
 
12-03-2015 Published on BL’eauOG
“I am pretty sure you will not find any other perfume of this quality and with that ingredients anywhere else in the world. If that will be so and if the consumers realize that they can have the ultimate perfume production, I predict that White could become Puredistance’s bestseller of the existing six”

12-04-2015 Published on Fragrantica by Serguey Borisov
“Puredistance White is one of the most comforting feminine fragrances, warm and embracing …. It’s a surprisingly pleasant smell without edges …. my wife is very fond of it, and in my family we immediately began to recognize the smell. You know, I even conducted an experiment involving my one-year-old daughter out of curiosity (even better that she does not talk yet). I held her in my arms and brought perfumed spots on my hands to her nose for short periods of time (just to breathe). Would there be some reaction? Out of the four floral-powdery basenotes my daughter smiled only once, and it was—you guessed it—at Puredistance White!”

16-03-2015 Published on Parfumistans Blogg “The process to create WHITE took over one year and probably this is a big part of the success, Puredistance never stresses new perfumes into the market, the creators take the time needed. Therefore the Puredistance line is one of the most solid lines in the market, there are no misses (so far) just solid, sophisticated, very high quality perfumes and I’m very fond of them all …. WHITE is a sophisticated fragrance, surprisingly easy to wear taken its elegance and the expensive, high quality ingredients in to account. It would the perfect perfume for the bride of the coming Swedish royal wedding in June … It’s as timeless and versatile as for example Chanel No 22. The longevity is very good, 12h+ and one or two spritzes is enough …. WHITE is so well crafted that it makes me considering selling off my less well crafted florals.

16-03-2015 Published on Perfume Posse
16-03-2015 Published on Fragrantica by Sandra Raičević Petrović
22-03-2015 Published on What Men Should Smell Like
22-05-2015 Published on Anca Baluticoane
15-03-2015 Published on +Q Perfume Blog

12-04-2015 Published on Perfume-Smellin’ Things
The sixth release from Puredistance follows the well received Black which was also authored by Antoine Lie, and White could not be more aptly named; it is very bright, dazzling even, the perfume equivalent of looking into the sun….. my own immediate response to smelling it was a delighted smile. … The final result is a floral perfume of impressive lasting power; after all, it a concentrated extrait formulation. It touches on some of the stylistic themes of earlier Puredistance fragrances while remaining distinctive in its own right; it is as abstract as Puredistance I if not even more so; a soft rustle of leafy green recalls Antonia; and its structure is as infallible as Opardu. Puredistance does not launch a new fragrance until it has been perfected, and White is a stellar addition to the line.”