Japanese perfume blogger Sachi at Lianne Tio in Rotterdam, the only perfumery in the Netherlands who is authorised to sell the Puredistance brand
Every now and then people from far away countries visit the Puredistance church (our headquarters) in the north of the Netherlands. Last September we welcomed Sachi, one of the few perfume bloggers in Japan. (Her blog is La Parfumerie Tanu) It was her dream to meet the Puredistance team and she travelled all the way from Tokyo to Groningen to see us.
Japanese perfume blogger Sachi visiting the Puredistance headquarters in Groningen If we can, we host our guests in a charming hotel nearby in the special ‘Puredistance Suite’, with a stylish gold and white interior
We had arranged the Puredistance suite for her (in the appropriate Puredistance white and gold colour scheme) and after showing her the way we work, we enjoyed a great dinner together. When we think of Sachi we can still feel her positive and warm spirit. People like Sachi are ALWAYS welcome!
Mary Gooding from Puredistance showing Japanese perfume blogger Sachi the beautiful town of Groningen Early in the morning Sachi left Groningen and this is one of her last memories (picture taken by Sachi herself)
We really hope to see Sachi again, if not in Groningen then maybe in Tokio!
SUCCESSFUL PUREDISTANCE PERFUME EVENT IN KUNMING, CHINA
Tamara Vos presenting the new SHEIDUNA perfume in Kunming in China
Saturday October 15th. Jan Ewoud Vos and his daughter Tamara, along with the team of the 13th. Note and Ma Studio, presented the new SHEIDUNA fragrance to a group of Puredistance customers and Perfume lovers in Kunming, in China.
The people from the 13th. Note and Ma Studio relaxing, ready with the preparation of the event Relaxing before the event starts
Puredistance is sold in more than 30 countries and we take great pleasure and pride in noticing how people all over the world appreciate the unique qualities of our Perfumes and our brand.
The first Perfume lovers come in to attend the event All guests are seriously interested Trying out the Puredistance Perfume collection that now, with the launch of SHEIDUNA, includes 7 Master Perfumes Jan Ewoud Vos explains why Puredistance is a TRULY exclusive brand Proud father and daughter After the event: the organisers and their support team are happy and satisfied
Giovanni and Lia from the Perfumery Sacro Cuoro in Bologna
Two days before Pitti Fragranze in Florence started, we pre-launched SHEIDUNA in Profumeria Al Sacro Cuore Profumeria in Bologna. For many years Giovanni and Lia run one of the most respected and selective perfumeries in Italy. Also for many years they love the Puredistance brand and we certainly love them too!
At Puredistance we believe in true exclusivity and consequently only sell to a very select choice of perfumeries. We consider this exclusivity a blessing, not only for the customer, but also for ourselves since it allows us to sell in the right stores and really connect to warmhearted people like Giovanni, Lia and their team.
Artistic shop window at Sacro Cuore Perfumery for Puredistance SHEIDUNA
In their own original and creative way the Sacro Cuore team created a wonderful, intimate shop window that beautifully shows the character of the new Puredistance SHEIDUNA. Many of their customers tried out and loved SHEIDUNA and one lady hit the nail on the head when she exclaimed: “Molto raffinato!”.
New Puredistance display at the Haute Parfumerie Dora Theophilou in Cyprus
This summer we visited Dora and Theophilos Theophilou in Cyprus. For years their family has been running the three most exclusive perfumeries on the island. The relationship between Puredistance and the Dora Theophilou Haute Parfumerie always has been a special one, which shows in the beautiful presentation of our brand and all happy smiles.
Meeting the lively Sophia Paraskeva, the marketing manager of the Limassol Marina Puredistance founder Jan Ewoud Vos holding a 17.5 ml giftbox with Puredistance ANTONIA Perfume Puredistance elegantly displayed in Dora Theophilou’s store in Nicosia Customer in Cyprus who purchased Puredistance BLACK
In 2015, September 15, Jan Ewoud Vos and Cécile Zarokian met for the first time in Paris to discuss a possible new fragrance for Puredistance. Perfumer Cécile Zarokian is an independent perfumer in Paris who has the luxury of working in her own laboratory. Her creations are beautifully composed from the finest raw materials, and from the first conversation on, Mr. Vos felt they shared the same passion for authenticity and excellence.
Mr. Vos had prepared a first brief based around the name SHEIDUNA. A name composed of various, suggestive elements: ‘She’, ‘Sheika’ and ‘Dune’, while having the same cadence as the word ‘Seduction. Mr. Vos felt the name would perfectly reflect the sensual oriental Perfume he had in mind. At the end of the meeting Cécile took the challenge.
In the following weeks Mr. Vos would every week send a postcard to Cécile with visuals and text to brief the fine essence of SHEIDUNA.
Notes on SHEIDUNA by Cécile Zarokian during her first meeting with Mr. Vos in Paris
In 2016, January 30, the Puredistance Team received a first creation SHEIDUNA version A. The feedback was unanimously: too heavy and too oriental. We kindly asked Cécile to start all over again instead of reworking version A.
The Puredistance Team receives the first version of SHEIDUNA
Thursday, February 25, Mr. Vos and Cécile met in her laboratory at Rue de Vinaigres in the centre of Paris to smell SHEIDUNA version B. Bingo! Mr. Vos immediately could feel the soul of SHEIDUNA in this version. Key in his concept was the idea to bridge the sensuality from the Orient with the elegance from Paris and Cécile exactly had done so!
Parisian Perfumer Cécile Zarokian smells SHEIDUNA
In the following months version B was further refined and after trying out various percentages, the right perfume oil percentage was decided (27%). This final version now had to be tested for 3 months in an external laboratory to see if it was compliant with EU and IFRA regulations. By the end of July all results were good, so we could order the Perfume oil and will start the process of maceration, filling and maturation later on in September.
In September, at the fragrance event Pitti Fragranze in Florence, we will officially launch SHEIDUNA and late October we expect the first flacons to be in the stores that sell Puredistance.
Puredistance founder Jan Ewoud Vos and Cécile Zarokian meet in Paris: Good chemistry is key in the creation of a great fragrance!
The SHEIDUNA experience in words? The Perfume is rich and intense, inspired by a panoramic view of golden sand dunes in the desert during sunset – soft curves changing from deep gold to warm, orangey red – embodying a promise of sensual comfort and silent seduction. Wearing SHEIDUNA one wafts sensuality and at the same time feels like being wrapped up in a warm, soft blanket. Deep colours of Persian rugs touch the senses… the perfect marriage between Sensuality and Style.
Cécile Zarokian holds the first sample flacon of SHEIDUNA Perfume
Puredistance founder Jan Ewoud Vos and Perfumer Antoine Lie in Paris
The city of Paris has always played an important role in the development of our brand. Perfumer Antoine Lie who lives and works in Paris has created two wonderful Perfumes for Puredistance: BLACK and WHITE. And right now Parisian Perfumer Cécile Zarokian is creating the new Puredistance Perfume ‘SHEIDUNA’, an wonderful oriental that will be launched after summer.
Puredistance Master Perfume Collection on display at Jovoy in Paris
And let’s not forget Francois Henin who owns one of the most beautiful exclusive perfumeries in the world near Place Vendôme has given, from the very first day he opened his store, Puredistance a prominent place in his store. Also Perfumery Sens Unique in the Marais quarter is very fond of our brand.
Puredistance Crystal Perfume Columns: a future collector’s item
Rare limited edition Crystal Puredistance Perfume Column made by Swarovski
The past 7 years Swarovski has produced a very limited amount of unique crystal Perfume Columns exclusively for Puredistance. Four versions have been produced: ‘clear crystal and gold’, ‘clear crystal and steel’, ‘black crystal and gold’ and ‘black crystal and steel’. The crystal Column is specially made to hold one of the 17.5 ml Puredistance Perfume Sprays and is regarded as one of the most luxurious and exclusive accessories in the world of Perfume flacons.
Puredistance 1 Perfume inside a limited edition Crystal Perfume Column
Two years ago we have ordered the last crystal columns and in the future no Crystal Columns will be produced anymore. From each Column not more than three hundred pieces have been produced. All with a unique number engraved in the crystal bottom and the corresponding cap. We predict this unique Crystal Perfume will be a collectors item one day.
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
