Photo Stories - September 2017

14
September 2017

True Exclusivity – Puredistance in Italy

The Puredistance Showdesk
Puredistance is one of the few remaining Perfume Houses that still offers True Exclusivity

One of the many benefits of being an exclusive perfume house is travelling to Italy to meet perfume lovers from all over the world during one of the artistic perfumery events that are yearly held in Milan and Florence. This week we met in Florence with various specialised perfumeries that represent our brand. Our message was an old one, but today more valid then ever: Puredistance still stands for ‘True Exclusivity’. 

In today’s world of fragrances, where big luxury powerhouses rule, it seems we have become a rare bird, which is something we cherish. It is our wish to continue creating understated elegance and timelessly beautiful Perfumes, hand in hand with true exclusivity. The best proof of this exclusivity is the fact that less than 100 carefully selected perfumeries in 35 countries are authorised to sell the Puredistance brand. This kind of exclusivity is hard to find today: many companies promise it, few deliver.

Cécile Zarokian, perfumer of Puredistance SHEIDUNA
Cécile Zarokian, one of the best perfumers in France and according to many (and us) the best dressed perfumer of the world!

We met Cécile Zarokian in the Montebello Splendid Hotel in Florence and spend a lovely evening with her. Cécile created Puredistance SHEIDUNA, and a second Puredistance Perfume with her signature is in the making. The launch is planned for November 2019. We like to take our time and never rush; we feel time is on our side.

Nele Tammiste of Puredistance
Nele Tammiste, international sales manager of Puredistance feeling at home in the beautiful interior of the Montebello Splendid

Puredistance Founder Jan Ewoud Vos together with Giovanni, Lia and Virginia of Sacro Cuore Bologna
Jan Ewoud Vos having dinner with the ’Sacro Cuore Famiglia’ in Bologna: Giovanni, Lia and Virginia. With less than 100 perfumeries in 35 countries that sell Puredistance we are able to connect to nearly each of them personally. ‘Less is more!’

Puredistance DNA
Puredistance DNA

05
September 2017

Leather Atelier ‘Reyne Leder ‘ in Gent

Puredistance traveled to Gent to visit Guy Reyné of Leather Atelier Leder Reyne, where our 100ml leather holders are handmade.
 
The workshop at Leder Reyne
The workshop at Leder Reyne
We got a small tour in the workshop and got to meet Guy his colleagues, who were working on the leather holders for Puredistance.
 
Leather holders in the making
Leather holders in the making
Their team is small, dedicated and personal, just like Puredistance.
 
100ml Puredistance M Perfume in its leather holder
Close up of the stitching of the 100ml leather holder. Every step in the creation of the leather holders is done by hand!
 
The making of Puredistance BLACK leather holders
The making of Puredistance BLACK leather holders
Guy showed us the leather holder colour we will use for Puredistance WARSZAWA, which is beautiful.
 
Puredistance WARSZAWA leather
Puredistance WARSZAWA leather
Big thanks to Guy for our already many years-long cooperation!
 
Guy Reyne with his son, holding Puredistance BLACK
Guy Reyne with his son, holding Puredistance BLACK