The last Puredistance tour of 2017 led me to Ukraine. Together with Alex Radyan and Irene Shvets of Jan Niche Company (who sells Puredistance exclusively for Ukraine) we organised Puredistance Events in Kiev, Dnipro and Charkov (where Puredistance was the first Perfume brand ever to personally present a perfume collection).
The theme of our presentation was ‘Beauty & Soul’. I believe true beauty needs a soul and can only be the result of genuine passion. A passion that is immune to today’s frenzy of blind commerce and growth. A passion that accepts that suffering is as much a part of the human voyage as joy and happiness. The Ukrainian audience responded positively to the ’Beauty & Soul’ presentation that included an emotional movie and our own unique collection of postcards.
Initially I had my doubts to do a perfume tour in a country that is in the middle of an armed conflict that every day still takes its toll. I thought the Ukrainian people might have other things to worry about than selecting the right perfume. But then I found that people welcomed our presentation as a distraction from all negativity. Just like a book, a glass of wine, a movie or the right music, a good perfume can be mood transforming. So Irene, Alex and I put even more effort in to make our audience feel better and enjoy the evening.
In the upcoming years Puredistance will continue to do what we have done the past 10 years. Stay small and beautiful – truly exclusive – but never arrogant. And we will NOT sell to a luxury powerhouse or investment funds. And we will NOT lower the standards of our products to have more profit. Instead we will continue to build and enjoy the unique world of Puredistance. With beauty and soul!
PUREDISTANCE EVENT in KIEV
Jan Niche Concept team in Kiev with Jan Ewoud Vos
Trying out the various Puredistance Perfumes The Puredistance Postcard Collection is one of the unique elements of the world of Puredistance Puredistance Master Perfume Collection: a classic style harmoniously fuses with modern elements Jan Niche Concept Team in Kiev posing for the Puredistance Master Perfume Collection Posing for the nicely decorated wall of Puredistance WARSZAWA Perfume Alex Radyan from Jan Niche Concept with Puredistance Founder Jan Ewoud Vos
PUREDISTANCE EVENT in DNIPRO
Alex Radyan introducing the Puredistance Movies The characteristic Puredistance Chessboard with refillable 5 ml Puredistance spray flacons Trying out the various Puredistance Perfumes while watching the corresponding movies that show the unique character of each Perfume The new 17.5 ml Perfume Spray closing (using a metal clip and tag) including a chic metal holder Puredistance Master Perfume presentation in the Jan Niche Concept Store in Dnipro Warmth & Happiness!
PUREDISTANCE EVENT in CHARKOV
Irene Shvets and Jan Ewoud Vos before the Puredistance presentation starts Irene Shvets (who translates the story of Puredistance into Russian) and Jan Ewoud Vos during the Puredistance presentation Svetlana, who started the first niche perfumery in Charkov, embodies the elegance and sophistication of Puredistance Jan Ewoud Vos showing and telling the story of Puredistance WARSZAWA Puredistance Master Perfume collection nicely displayed Holding a Puredistance postcard with an illustration of the sun: symbolic for the positive and warm character of Puredistance WHITE Serving Puredistance refillable 5 ml flacons with a tiny golden funnel Puredistance founder Jan Ewoud Vos thanking Svetlana for the perfectly organised event in Charkov
During the months of October and November Iris Vos visited some of our retailers in Europa to Introduce Puredistance WARSZAWA. These travels have been incredibly inspiring and fruitful. It is truly amazing to meet all the motivated and knowledgable people who are working in the stores, both in the store itself and behind the scenes. Scroll down to join me during my travels.
Osnat of Le Maison du Parfum in Antwerp
I started my journey by taking the train from Groningen to Antwerp. In Antwerp I visited Le Maison du Parfum, where we are exclusively sold in Belgium. At Maison du Parfum I met with store-owner Osnat, who is proudly holding WARSZAWA in the picture above.
The lovely ladies at Jovoy Paris
From Antwerp I took a swift Thalys train to Paris. In Paris I visited Jovoy Parfums rares in the 1st arrondissement near the Louvre and Palais Royal. Here we are beautifully represented, our Crystal Perfume Columns taking the spotlight in the store.
Puredistance presented with the Crystal Column at Jovoy Paris
In the late afternoon I walked through characteristic Le Marais. In the heart of the neighbourhood, Puredistance is represented by Sens Unique. After a fruitful training, we enjoyed delicious food at Miznon in the Jewish Quarter.
The wonderful ladies of Sens Unique in Paris Daria of Sens Unique in Paris looking through our Postcards 🙂
After Paris, I flew to sunny Marbella in Spain. In the scenic port of Puerto Banus, filled with yachts and luxury stores, we are represented in Bar a Parfums. Such a prime location! Bar a Parfums’ owner Ayyub (on the left in the picture below) proposed a great idea for dinner: restaurant Lobito de Mar, which serves amazing fish & seafood by Michelin Star Chef Dani García. A feast for the senses (Like Puredistance)!
The team of Bar a Parfums in Puerto Banus, having fun 😉 Beautiful Puredistance presentation at Bar a Parfums The Port of Puerto Banus Marina, view from Bar a Parfums
From Marbella I traveled on to Istanbul, Turkey. A different world..! Next to visiting the two Home of Scents stores we are represented in, I visited Bazaars, tried Turkish Delight and enjoyed amazing sites like the Blue Mosque and the Hagia Sophia.
Puredistance Exclusive Agent Sign at Home of Scents Akasya in Istanbul Naz Saner showing the team our new Puredistance Binder The team of Home of Scents Akasya in Istanbul Puredistance Presentation at Home of Scents Akasya in Istanbul The Team of Home of Scents Nişantaşı in Istanbul
From Istanbul, the plane took me to Bucharest in Romania! This country with its beautiful landscapes, tales (Dracula) and amazing architecture always holds a special interest for me.
Amazing Puredistance SHEIDUNA window at Elysee Perfumery in Bucharest Excellent Puredistance Presentation Iris Vos together with Perfume blogger Adelina Tomescu
Romanian perfume blogger Adelina Tomescu (Adelinnasworld) traveled all the way from her hometown to meet me in Bucharest, something I highly appreciate! We enjoyed a lunch at traditional Hanul Lui Manuc and could talk about all the things ‘Puredistance’ 🙂
The wonderful team of Elysee in Bucharest The Puredistance Showdesk
From Bucharest I traveled to Budapest in Hungary. In Hungary we are represented by Zsolt Zólyomi’s perfumery Le Parfum at the Ritz-Carlton Hotel Budapest.
The team of Le Parfum – Zsolt Zólyomi, at the Ritz-Carlton Hotel in Budapest (Zsolt himself on the left) Puredistance window featuring our new Exclusive Agent sign. We enjoyed a cake-decoration workshop at the Ritz-Carlton! Here I am crafting a chocolate dessert. Trying to.
After Budapest I returned home – filled with Puredistance-energy. All in all these travels have been a true joy, and it makes me proud to see our beautiful presentation around the world!
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