Puredistance RUBIKONA – Launching October 15 2020 – was made by Cécile Zarokian in Paris. The creation of this perfume started with the word RUBIKONA that combines the deep and warm colour red of a RUBY with the timeless beauty of an ICON.

RU BI KO NA … Four distinct sounds that together form their own small symphony. Much like a perfectly cut RUBY that fascinates by the various shades of red and intensities of light. Puredistance Rubikona is a deep, warming perfume with a gracious, warm heart – safely embedded in deep blue satin. Elegance in every vein, in line with the sophisticated character of Puredistance. Rubikona is ‘Chic Inside Out’.

CHIC, INSIDE OUT
As Yves Saint Laurent once said: ’Without elegance of the heart, there is no elegance’.

After creating the elegant oriental SHEIDUNA, this is the second perfume Cécile Zarokian has made for Puredistance. We fully trusted she would understand the stylish and classic concept of RUBIKONA, as Cécile herself is an icon of style and Paris is her hometown. Our trust in her was fully justified: her interpretation of RUBIKONA turned out to be chic and classy. 

NOTES Top Notes – Grapefruit, Bergamot, Mandarin. Middle Notes – Rose, Iris, Ylang, Clove, Orange blossom, Creamy notes. Base Notes – Patchouli, Cedarwood, Vanilla, Solar notes, Musk. Puredistance RUBIKONA will be available October 15 in 3 different sizes: 17.5 ml, 60 and 100 ml. All perfumes are packaged in a beautiful giftbox and come with a certificate that is personally signed by the founder Jan Ewoud Vos. The suggested EU retail price will be 175 euro for 17.5 ml, 295 euro for 60 ml and 490 euro for 100 ml. 

Below we show you the 12 winners from May. We like to thank all participants for their highly creative posts and we will continue this Visual Contest in the upcoming months with one change: not every week, but every month, 3 winners can select a 17.5 Puredistance perfume of choice: 1, ANTONIA, M, OPARDU or WARSZAWA. More information you will find on our Instagram- and Facebook pages. And as always: Less is More. Quality over Quantity.

“COMPOSITIONS” Series

“LESS IS MORE” Series

“SHOW MYSELF” Series

“CLASSIC” Series

“INNER SOUL” Series

Below we show you the 18 winners from our March and April Photo Contest. Every week we have enjoyed selecting the most beautiful and original posts. It has been our privilege to do so, since letting ourselves get lost in so many creations of beauty and elegance – in a time of destruction and negativity – allowed our minds to keep on focusing on the positive facets this world fortunately still has.

We like to thank all participants for their entries and will continue this Visual Contest until the end of May. Each week up to 3 winners can choose a 17.5 Puredistance perfume of choice: 1, ANTONIA, M, OPARDU or WARSZAWA.

Both previous and newly tagged photos qualify for this contest. More information you will find on our Instagram- and Facebook pages. And ‘Less is More’, so no need to post a lot. Quality over Quantity!

“SHOW MYSELF” Series

“ILLUSTRATION” Series

“LESS IS MORE” Series

“CLASSIC” Series

“SOUL SHOWING” Series

“COMPOSITIONS” Series

Three weeks ago we took this happy Puredistance Team picture, not knowing the Coronavirus would so quickly disrupt the normal way of life in almost every country in the world. Right now, while there is every reason for concern, we try to keep up the spirit as good as we can.

We do this first by realising that we are privileged to be still healthy and work in a small and solid company that is fully independent and headquartered in the Netherlands; a country with an efficient government that cares for all its citizens. Our team currently works from home and we set up a system that allows us to keep on producing our perfumes (that are made by hand) and shipping them to our customers.

Furthermore we keep up the spirit by continuing to do what we have always done: creating beauty in every way we can. Apart from the joy we get from the creative process itself, we take heart from offering our customers something beautiful that hopefully can influence their mood in a positive way. Even if it is only for a minute.

This week we saw the completion of a new Puredistance Notebook filled with illustrations and quotes. Nearly all illustrations are made in-house by Robin and Marleen from the Puredistance Team. It beautifully illustrates the artistic and original character of our company.

Soon we will be mailing this notebook to all stores that sell Puredistance and to a selection of our direct customers. With the intention to reach out with something positive. If you would like to see our new notebook, you can download the PDF by clicking this link: Puredistance Notebook 2020.

We hope you stay safe and healthy.

The Puredistance Team