Photo Stories - October 2021

26
October 2021

DESIGN & DEVELOPMENT OF THE PUREDISTANCE MAGNIFICENT XII DISPLAY

March 2019 we invited the interior architects Vadim and Vika Liskovich from Belarus to the Puredistance headquarters, asking them to help us with the design for a new display that would show the concept and the beauty of our – then upcoming – MAGNIFICENT XII COLLECTION.

Interior Architects Vadim and Vika Liskovich

I had met Vadim and Vika the year before during a Puredistance event in Minsk and was impressed by the stylish design they had done for the store of Perfumist, our exclusive retailer for Belarus. 

After a first meeting with Vadim and Vika it did not take them long to come up with some great ideas and within days we finalised the draft of the MAGNIFICENT XII ‘Clock’.

First sketches by Vadim Liskovich for a round display based on the Colosseum in Rome

Working on various ideas in our creative studio in the Netherlands

Final outcome: the Puredistance ‘Clock’: a beautiful way to display the 12 perfumes in our collection

Based on the concept of this ‘Clock’, displays in various colours were made by Top Interior in Minsk, a company that employs highly skilled craftsmen who can work miracles with their hands. The first displays were installed in two stores of Créme de la Créme in Vilnius and in Jan Niche Concept in Kiev. Other countries will follow soon.

Vadim sketching

Vika getting familiar with the world of Puredistance

Inspecting the first two MAGNIFICENT XII Displays at Top Interior in Belarus

The recent launch of Puredistance No.12 marked the completion of the MAGNIFICENT XII COLLECTION. This exclusive collection will always be our main perfume collection and include a selection of 12 perfumes. No more, no less.

Every one or two years one perfume from this collection will be replaced by a new creation.

The perfumes we replace will be part of the ‘PRIVATE COLLECTION’ – available for those who know – but these perfumes will not be displayed or  promoted anymore. This is our elegant and simple solution for the worldwide problem of overproduction and choice overload. A solution completely in line with our motto: ‘Less is More’.

Puredistance MAGNIFICENT XII Display at Jan Niche Concept in Kiev

Puredistance MAGNIFICENT XII Display at Perfumist in Minsk

The recent launch of Puredistance No.12 marked the completion of the MAGNIFICENT XII COLLECTION

We like to thank Vadim and Vika – and Top Interior – for their great work and dedication to this project. Puredistance is a very small company and only with the support and brilliance of such specialists we can continue to expand the world of Puredistance in a timelessly beautiful way.

15
October 2021

VISUAL COLLAGES CREATED BY DIETER TELFSER IN VIENNA

Puredistance No.12 Collage by Dieter Telfser

Since the early beginnings of Puredistance, Dieter Telfser has shown a great interest in the world of Puredistance. Dieter is a South Tyrolean artist, designer and a highly original & unusual thinker who lives in Vienna.

In 2007 he first came across Puredistance at a luxury event in Vienna and was given a blotter sprayed with Puredistance I Perfume. Back home he fixed the blotter under his nose to get to the heart of this scent.

Since then a friendship has developed between him and founder Jan Ewoud Vos, which has resulted in many original communications, both visual and in text. Dieter has been one of the first (probably THE first) person to notice how Puredistance over the years has become more than a collection of perfumes. Years ago he already remarked on the development of a aesthetically rich and authentic language that communicates the essence of Puredistance.

In an email to Jan Ewoud he once wrote: “I do not know about beauty. I do not know anything. But – I feel it. That makes me a big admirer of your scented pure thoughts…you have developed a new language of communicating through nations. I know you don’t want to hear it. Do not keep your thoughts simple… I can smell the complexity behind…”

4 Portraits of Dieter Telfser

08
October 2021

ABOUT ILLUSTRATOR @ARTAVEJAS

“My name is Marta. Originally  I am from Lithuania and in January 2022 it will be ten years that I am living in the United Kingdom. I love creativity, art and of course perfumes. The niche fragrance world I found accidentally in a facebook group, I never thought that niche  perfumes are so unique, so different and its like a big journey with new stories.
 
 
As I mentioned in the beginning  – I love everything about creativity, art and perfumes. And to make pictures and illustrations of the fragrances became my passion, as I love photography and perfume. I am simply trying to show in my visuals how I feel about different perfumes. Not every perfume inspires you… but Puredistance perfumes inspire me the most.
Marta, inspired by Puredistance No.12
 
I remember when I first tried the samples of the Puredistance Giftset – Honestly I thought  “ohh that’s not for me”. Or I am not ready yet for this journey’ (smile). But once I met Puredistance perfumes again after some time, and gave it a new chance – it was a lovely surprise how great, deep, unique and luxurious Puredistance perfumes are. I love that these perfumes ‘play with your skin’ and change in time on your skin. They are like a second skin. Honestly you can not not love it.
 
 
And so once I saw on Instagram that Puredistance is going to launch a new fragrance: N°12, I just instinctively took some drawing stuff and started sketching. It brought me back to my childhood when I loved to draw, paint…. I remember myself in one of the art schools… years and years ago… Why? I honestly can’t describe, but it just happened. Like you feel that little magic connection from the past and future. When we are kids – we are dreaming and living in a dream.
 
 
N°12 is a new perfume and I am sure loads of people can’t wait to meet that perfume…Dreaming about how this perfume is going to open. It is like a little exciting moment when you can imagine it, while it has not come true yet.”
 
Marta Lazdovskaja