20 YEARS OF TIMELESS BEAUTY AND TRUE EXCLUSIVITY

20 years ago we registered the brand ‘Puredistance’. After the registration It took 5 years to complete the first perfume ‘Puredistance I’ and launch it from Vienna. So this year we celebrate our 20th anniversary! The highlights of these 20 years are described and visualised in two books we recently published. 

One book is the ‘The Story of Puredistance’ written by Birgit Oeckher from Vienna. Read more about this book and the author in this PDF. This book can be purchased in our E-store.

The second book is ‘The world of Puredistance in Photos’. This photo book visualises the many stories that together illustrate why Puredistance has become a ‘rare bird’ in today’s world of fragrances. In a world where more and more perfume houses lose their independency and originality, Puredistance has managed to stay truly exclusive, personal and authentic. This book can be purchased in our E-store too.

This year, with every direct order in our E-store over 150 euro, we will include one book of your choice, free of charge.

The images below show some of our favourite images from the past 20 years, we  hope you will enjoy this small photo exposition.

This Autumn we will launch a new perfume: Puredistance M V2Q that will replace our old ‘M’.

Late last year Puredistance got a notification from Roja Parfums that they would no longer supply Puredistance M perfume oil to Puredistance due to the changes in IFRA regulations and the resulting need for reformulation.

Therefore, we had to discontinue Puredistance M. We decided we would not approach another perfumer asking him to copy ‘M’. Puredistance is about originality, not about imitation. We invented a new name – M V2Q – and asked perfumer Antoine Lie if he could create a complete perfume, more contemporary and softer in a sensual way.

Antoine Lie gladly accepted the challenge and started to work on M V2Q. We provided him with artwork that communicates the essence of the new perfume.

We found one of the first samples Antoine sent us very promising and four months and five modifications later we were convinced the new M V2Q will not only please many of the old ‘M addicts’, but as well appeal to many new perfume lovers.

2021 was the year we introduced the concept of the Magnificent XII Collection with the launch of No.12. And what we hoped for came true: No.12 was unanimously received as a great perfume, worthy of completing the circle of 12. As a matter of fact Puredistance No.12 showed up in many ‘Best of 2021’ lists. Visit our NEWS page to view all mentions.

Early 2021 we introduced the Puredistance Notebook. A stylish notebook with many beautiful illustrations. Also this year we will include a free copy with every direct order we receive. And if you buy from one of our authorised retailers, you can ask them for a free copy.

We like to thank everybody who has congratulated and complimented Nathalie Feisthauer with her personal masterpiece No.12. Last year Nathalie was at times confined to her house, but sitting at her beautiful rooftop terrace – with the Sacre Coeur in the background – and receiving one compliment after the other, directly and on social media, was a great distraction.

In October we visited Cannes to meet many of our retailers. We spoke to the owners of perfumeries in more than 15 countries and got energised by their positive stories. In the intimacy of our private apartment we showed them the new Magnificent XII Displays.

In September Puredistance founder Jan Ewoud Vos explained the concept of the Magnificent XII Collection in Le Parfum in Budapest. For more than ten years now Puredistance has granted Zsolt Zólyomi, the owner of Le Parfum and a perfumer himself, full exclusivity for Hungary. In most countries Puredistance only has one or two retailers. This is the best way we can honour our promise of true exclusivity to our customers.