Looking back at 2016




The last week of November Puredistance founder Jan Ewoud Vos travelled to Odessa and Kiev in the Ukraine to meet Alex Radyan, the owner of Жан niche concept, and his sales team. Fifteen years ago Alex started selling niche perfumes and today has a chain of luxury perfume stores that offer the personalised service and careful brand selection our brand needs.
Assisted by the charming Irina Shvets, Jan Ewoud visited the stores in Kiev and Odessa, where he explained the Puredistance philosophy and presented the perfume collection. During two evening events, customers could watch the recently released Puredistance Movie while smelling the Puredistance Perfumes: a feast for all senses!
Jan Ewoud was pleased to see how everyone immediately understood and felt the soul of the Puredistance Master Perfume collection.

It was a great pleasure meeting blogger Sabine Cornic, of Iridescents blog, in London. The paintings Sabine made are inspired by six of our Perfumes: Puredistance 1 to Puredistance WHITE. Each painting visualises the character of the perfume. Thank you Sabine, we are honoured to display your artwork!

Puredistance travelled to London! In London we are wonderfully represented by Fortnum & Mason. At this time Fortnum’s is a Christmas wonderland, so be sure to pass by if you’re feeling jolly 🙂

Saturday October 15th. Jan Ewoud Vos and his daughter Tamara, along with the team of the 13th. Note and Ma Studio, presented the new SHEIDUNA fragrance to a group of Puredistance customers and Perfume lovers in Kunming, in China. Puredistance is sold in more than 30 countries and we take great pleasure and pride in noticing how people all over the world appreciate the unique qualities of our Perfumes and our brand.
We are happy to announce that the Puredistance SHEIDUNA Perfume sprays and flacons have arrived at our headquarters. We started assembling and are ready for your orders! Watch SHEIDUNA arrive at our headquarters in the video.

This Saturday perfumer Cécile Zarokian will join us at Pitti Fragranze, from 1 to 3 in the afternoon, to answer any questions you might have about sensually seductive Puredistance SHEIDUNA. See you in Florence!

In September, at the fragrance event Pitti Fragranze in Florence, Puredistance will launch its latest perfume: Puredistance SHEIDUNA. SHEIDUNA is a rich and intense Perfume inspired by the panoramic views and feel of golden sand dunes in the desert during sunset – soft, female curves changing from deep gold to warm, orangey red – embodying a promise of sensual comfort and silent seduction.

Puredistance traveled to Lithuania! We visited the perfume boutiques of Crème de la Crème boutique in Vilnius and Kaunas. Their boutiques are located in prominent locations, and match the Puredistance DNA flawlessly with their beautiful and timeless design.

A meeting in Paris with Cecile Zarokian, perfumer of Puredistance SHEIDUNA. We showed Cecile the final colour of the SHEIDUNA flacons. A warm, orangey red, embodying a promise of sensual comfort and silent seduction. Her smile says it all!

During our VIP Event in New York, we announced the perfumer of Puredistance SHEIDUNA. Some of you might have already guessed it, it’s the wonderfully talented Cécile Zarokian! More great news: the sniff-preview of SHEIDUNA was very well received! Let’s get excited for the launch later this year!