As long as I remember I have been intrigued by beauty. And the older I get, the more I realise the beauty I find in people, nature and life in general, is a medicine for me against the darker side of life. At the age of twenty-one I discovered that the medium of photography suited me well. And till the day of today photography has remained very important to me to capture emotions and create something beautiful – along with other creative and artistic work I do.

In the 57 years I have lived, I never witnessed a period that is darker than today. So more than ever keeping up my creativity helps me personally to weather this storm. The same applies for our Puredistance team. We temporarily stopped our regular production process and now mainly focus on creative work. We can do this since our team shapes and creates the visual and conceptual world of Puredistance completely in-house.

It took us one week to re-think the tasks our team could do and implement the necessary practical changes so our people could creatively work at home. After having taken care of this, my next question was: “What can I do for the people that use and love our perfumes; customers, suppliers, fans and friends.” Because thanks to these people – and thanks to all these wonderful stores that sell Puredistance – we were able to create the world of Puredistance. Without their input, feedback and sales there would be no Puredistance. 

I came up with a visual contest that hopefully inspires you to find the artist inside of you and gives you the opportunity to win a 17.5. ml Puredistance Perfume Spray. I invite you to create a visual (a photo, illustration, painting or collage) that does justice to the elegant world of Puredistance tag the photo with #puredistance on Instagram & Twitter, or tag @Puredistance on Facebook. Every week we will publish a maximum of 3 winners. The winning pictures will also be published in this NEWS section on our website. Both previous and newly tagged photos qualify for this contest. More information you will find on our Instagram- and Facebook pages. And ‘Less is More’, so no need to post a lot. Quality over Quantity!

Finally I wish you strength, good health and patience in these difficult times.

Jan Ewoud Vos

Founder and Creative Director Puredistance

P.S. If you need some inspiration, you can click this link to download a PDF Book that shows some of the most creative images that were posted on Instagram over the years.

Three weeks ago we took this happy Puredistance Team picture, not knowing the Coronavirus would so quickly disrupt the normal way of life in almost every country in the world. Right now, while there is every reason for concern, we try to keep up the spirit as good as we can.

We do this first by realising that we are privileged to be still healthy and work in a small and solid company that is fully independent and headquartered in the Netherlands; a country with an efficient government that cares for all its citizens. Our team currently works from home and we set up a system that allows us to keep on producing our perfumes (that are made by hand) and shipping them to our customers.

Furthermore we keep up the spirit by continuing to do what we have always done: creating beauty in every way we can. Apart from the joy we get from the creative process itself, we take heart from offering our customers something beautiful that hopefully can influence their mood in a positive way. Even if it is only for a minute.

This week we saw the completion of a new Puredistance Notebook filled with illustrations and quotes. Nearly all illustrations are made in-house by Robin and Marleen from the Puredistance Team. It beautifully illustrates the artistic and original character of our company.

Soon we will be mailing this notebook to all stores that sell Puredistance and to a selection of our direct customers. With the intention to reach out with something positive. If you would like to see our new notebook, you can download the PDF by clicking this link: Puredistance Notebook 2020.

We hope you stay safe and healthy.

The Puredistance Team

View the full photo-story here

Elysee in Bucharest was one of the first stores in the world to receive the newly launched Puredistance GOLD. This week Puredistance founder Jan Ewoud Vos visited Elysee to celebrate the fact it was ten years ago that Elysee started selling Puredistance. All those years Elysee has been the exclusive retailer of Puredistance in Romania. The complete collection is available in the two Elysee stores in Bucharest.

Today we launch our tenth perfume: Puredistance GOLD. Puredistance GOLD is now available in all of our current sizes: 17.5 ml, 60 ml and 100 ml. It is also included in our Giftset. To learn more visit our E-store here, visit our Gallery here and read the full press release here.

On the 11th of November we are launching our tenth perfume: Puredistance GOLD. View the full press release Here

“Today we have added the Puredistance Sustainability Policy to our website. We do everything we can to be worthy of our ‘less is more’ motto. We try to minimise material pollution. We think it is important to realise that unnecessary waste starts with the wrong mindset. We think the right mindset has to start with respect. Respect for the wonder of nature, respect for the people close to us, respect for oneself and a sensitivity for beauty in general. Through our sustainability policy and through our collection of carefully designed and created perfumes, we try to show that small can be beautiful.”

Signed by the Puredistance Team.

Lana Perfumery in Zagreb is the only perfumery in Croatia that is allowed to sell the Puredistance collection. Recently Lana opened a beautiful new store in the main street of Zagreb. Here our customers find the right combination of excellent customer service and a luxurious presentation of all Puredistance Perfumes.

Situated in the heart of Copenhagen, Crime Passionnel offers a select range of hard-to-find fragrances. Puredistance is one of them. View the full photo story here to read about our visit.

Founder Jan Ewoud Vos and his daughter Iris show the essence of Puredistance during Puredistance events in Tokyo and Osaka. View the full photo story here.