More than ten years ago I founded Puredistance and I really love all eight perfumes we have done so far, but I missed my own signature scent in our collection. Three years ago (May 2015) I decided to start up the process of creating one.

I came up with the name AENOTUS and asked Antoine Lie in Paris to create my signature scent. After having worked successfully with Antoine on Puredistance BLACK, WHITE and WARSZAWA, I thought him to be the best perfumer to translate my vision into my signature perfume.

We met in Paris and I showed him the idea behind AENOTUS. A perfume that would first refresh and then – unlike the 1000+ perfumes that are fresh but quickly fade away – transform into a sensual, but subtle (skin)scent. A refined and silently seductive perfume that doesn’t give away its personality to everyone instantly.

I knew I was asking Antoine something complicated. And indeed, it turned out to be a complex task to combine freshness with a warm and long lasting sensuality. It took us nearly three years, we had to increase the perfume oil percentage to an unprecedented 48%, and we had to overcome our frustrations more than once, before we were satisfied. I will not forget the commitment Antoine has put into our cooperation; he never gave up and kept on sending me rework after rework.

The result is a perfume that, despite its high percentage of perfume oil, is not loud – and after an intense and fresh opening – transforms into a delicate scent, very close to the skin. Only those dear and near will be close enough to enjoy its subtle and intriguing character.

And why the name ‘Aenotus’? Just like ‘OPARDU’ it is a non-existing word I came up with that perfectly represents the story and essence of the perfume I envisioned. It stands for ‘the notes of the winds blown by Aeolus’. In Greek mythology, Aeolus is the God of the winds who brings coolness to the South of Europe. In AENOTUS the cool notes of Aeolus are fusing with the soft, sensual warmth of the South. And the classic (Latin) ending of the word Aenotus suggests the depth and maturation of time.

Now I can only hope you will love AENOTUS as much as I do.

P.S. And apart from the joy of wearing AENOTUS on my skin, I also love its smell on my clothes. For days, even weeks, I can smell the perfume in my scarves and sweaters.

At Puredistance we not only try to create a collection of elegant and sophisticated perfumes of the highest quality, but we also care a lot about the packaging and presentation of our perfumes. 

We think good old fashioned customer service is very important. As a result we only sell in less than 100 stores (in 40 countries). Only few stores in the world are able to do justice to the beauty and exclusiveness of our brand and give the right service. For years Sens Unique has been one of the 2 stores in Paris that are authorised to sell us, because they not only give great service, but also present Puredistance in a beautiful way.

Our presence at the perfume fair Esxence has been a memorable one. Never before have we received so much recognition for our Perfume collection, from all kinds of people, from all parts of the world. It seems more and more people start to recognise that our promise of true exclusviity and timeless beauty is more than just a promise. And since everything we achieve at Puredistance we achieve together, our team returned home with a lot of positive energy!

Puredistance founder Jan Ewoud Vos recently visited Kiev, Minsk and Łódź to meet journalists, perfume bloggers and customers in the perfumeries that exclusively sell Puredistance. Also saying hello and explaining the world of Puredistance to the people that sell Puredistance was a very important and nice part of the program. Perfumeries that were visited are Jan Niche Concept in Kiev, Perfumist in Minsk and Quality Missala in Łódź.

You will find more images of this trip in this magazine that shows that ‘Puredistance Luxury’ is not only about beauty, but also about the joy of personal connections.

Puredistance Founder Jan Ewoud Vos during a presentation in Kiev for Jan Niche Concept

Warm and hospitable people everywhere.

Our brand beautifully presented at Jan Niche Concept at Domosfera in Kiev.

Puredistance displayed in the window of Perfumist in Minsk.

The perfect Puredistance evening in Minsk: the official introduction of our brand in Belarus.

Enthusiastic reactions of customers who open up to the emotions of the Puredistance perfume collection.

Even though the Puredistance Master Perfume Collection is sold in more than 40 countries, Belarus was still missing on our list. Until now! We found a perfect ‘home’ for our perfumes at ‘Perfumist’ in Minsk, a very stylish and elegant perfumery with an excellent selection of perfume brands.

Puredistance in Kiev: Jan Ewoud Vos photographed the sales ladies from Jan Niche Concept in Ukraine who represent Puredistance with great enthusiasm and all-round knowledge of our brand.

Karinka Kars created and posted a beautiful Instagram video showing the Puredistance Collection: you can see it here

Because of the exclusive nature of Puredistance, we can afford to work only with the best perfumeries in the world where good old fashioned customer service still is the rule (and not the exception).

Puredistance Evening at the Perfumist in Minsk with the owners Peter, Natalia and their daughter Sofi.

The opening of a beautiful new Quality Missala perfumery in Lodz.

Back in 2011 we started with photo competitions, where we ask our customers and fans to send in a photo that portrays a certain subject, or tells a story about Puredistance. The entry’s have always been original and surprising.
Below are some of the entries since 2011.

Today, we have a photo competition each month on Instagram, where we pick one image with the hashtag #Puredistance as a winner of one 17.5ml Perfume Spray.

During the months of October and November Iris Vos visited some of our retailers in Europa to Introduce Puredistance WARSZAWA. These travels have been incredibly inspiring and fruitful. It is truly amazing to meet all the motivated and knowledgable people who are working in the stores, both in the store itself and behind the scenes. Scroll down to join me during my travels.

I started my journey by taking the train from Groningen to Antwerp. In Antwerp I visited Le Maison du Parfum, where we are exclusively sold in Belgium. At Maison du Parfum I met with store-owner Osnat, who is proudly holding WARSZAWA in the picture above.

From Antwerp I took a swift Thalys train to Paris. In Paris I visited Jovoy Parfums rares in the 1st arrondissement near the Louvre and Palais Royal. Here we are beautifully represented, our Crystal Perfume Columns taking the spotlight in the store.

In the late afternoon I walked through characteristic Le Marais. In the heart of the neighbourhood, Puredistance is represented by Sens Unique. After a fruitful training, we enjoyed delicious food at Miznon in the Jewish Quarter.

After Paris, I flew to sunny Marbella in Spain. In the scenic port of Puerto Banus, filled with yachts and luxury stores, we are represented in Bar a Parfums. Such a prime location! Bar a Parfums’ owner Ayyub (on the left in the picture below) proposed a great idea for dinner: restaurant Lobito de Mar, which serves amazing fish & seafood by Michelin Star Chef Dani García. A feast for the senses (Like Puredistance)!

From Marbella I traveled on to Istanbul, Turkey. A different world..! Next to visiting the two Home of Scents stores we are represented in, I visited Bazaars, tried Turkish Delight and enjoyed amazing sites like the Blue Mosque and the Hagia Sophia.

From Istanbul, the plane took me to Bucharest in Romania! This country with its beautiful landscapes, tales (Dracula) and amazing architecture always holds a special interest for me.

Romanian perfume blogger Adelina Tomescu (Adelinnasworld) traveled all the way from her hometown to meet me in Bucharest, something I highly appreciate! We enjoyed a lunch at traditional Hanul Lui Manuc and could talk about all the things ‘Puredistance’ 🙂

From Bucharest I traveled to Budapest in Hungary. In Hungary we are represented by Zsolt Zólyomi’s perfumery Le Parfum at the Ritz-Carlton Hotel Budapest.

After Budapest I returned home – filled with Puredistance-energy. All in all these travels have been a true joy, and it makes me proud to see our beautiful presentation around the world!